In the blood industry, communication is more than just visibility: above all, it is a driver of trust and leadership. Traditional channels remain essential, but they are no longer enough; today, our employees are our most powerful ambassadors. That is why I am working to make internal and external communication a unique driver of growth for Macopharma.
A business school graduate with an MBA specializing in marketing, Virginie Bernard has spent more than fifteen years supporting international companies—working within communications agencies—on their challenges related to brand awareness, image, and engagement. She joined Macopharma in 2021 as Group Communications Director, where she oversees internal and external communications, product communications, and the creative aspect of the business.